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Biotech, medtech, and research-based companies are in a visibility war, not just with competitors, but with algorithms.
If you’re trying to reach investors, research partners, or physicians, your website needs to show up when it counts.
This is where SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) come in.
In this article, we’ll break down 10 essential tips for SEO and 10 for GEO, so your website can rank higher in search engines and be recommended by AI tools.
Both are crucial, and together they allow your digital presence to reach your optimal audience.
Let’s dive in.
Use your primary keyword in the H1, first paragraph, meta title, and at least one subheading. For example, if your target keyword is “cell therapy startup,” it should appear in natural ways throughout the article.
Use only one H1 per page, then organize supporting content with H2s and H3s. This helps Google crawl and understand the page efficiently.
Link to 2–3 related pages or blog posts on your site. This keeps users engaged and strengthens site authority.
These show up in search results and heavily impact click-through rate. Keep your meta title under 60 characters and your description under 160. Include the keyword.
Use relevant images with keyword-rich alt text and clear file names like biotech-investor-deck.png instead of IMG_1344.png.
A slow site = higher bounce rates. Make sure your site loads in under 3 seconds and works well on phones and tablets.
Long blocks of text drive people away. Break things up into paragraphs under 4 lines, with bulleted or numbered lists when possible.
Google loves when you link to trustworthy sources like NIH, FDA, or scientific journals. Add 1–2 where relevant.
Credibility counts. Add an author bio and visible publication date to boost E-E-A-T (Experience, Expertise, Authority, Trust).
Wrap up your article with a next step. Whether it’s contacting your team, downloading a resource, or reading a case study — guide your reader forward.
Frame your headline or intro like a question your audience would actually ask AI:
“How can biotech startups get discovered by investors?”
This increases your chances of being used in AI summaries.
Avoid overuse of industry jargon. AI favors content that is clear and scannable, especially when training on summarizable text.
Within the first few lines, call out your audience and the article’s value. Example:
"If you're a medtech startup looking to boost visibility before your next funding round, this guide is for you."
AI tools love lines like:
“In short, the top three benefits are…”
or
“This means startups should prioritize visibility before Series A.”
It gives them clean material to pull into answers.
Same as SEO — one H1, then logical H2/H3 breakdowns. This helps LLMs understand the layout and relevance of your content.
State your company or author name and their credibility. AI is more likely to quote and reference named entities with context.
AI tools favor unique, verifiable content. Include brief case studies, personal examples, or specific results.
Example:
"We helped a pre-seed neurotech startup go from 3 to 38 monthly investor inquiries with a restructured site and strategic content."
End your article with a clear summary or FAQs. This gives AI tools quick answers to summarize and increases time-on-page.
If you mention visibility, link to your SEO or branding services. AI tools use this to understand what your company does and when to recommend you.
No gated content or password-protection. Make sure robots.txt allows indexing of your blog pages.
If your website only focuses on Google, you risk missing visibility in AI-generated recommendations.
And if you only think about ChatGPT, you might lose real, recurring organic traffic.
Together, SEO and GEO help your company be seen, understood, and trusted — from the first search to the final pitch.
If you're not sure whether your content is optimized for SEO or GEO, we offer one-time audits and ongoing support tailored to biotech, medical, and scientific organizations.
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Toplink Design Studio is a San Diego, California based biotech and biopharma web design, branding, and marketing business. We are fully remote but happy to discuss working with you in person!
